Generative AI

GEN AI FROM PRODUCTION TO FINISHED ARTICLE

Here at Wash, we’re not robots. We’re a creative team that uses cutting edge technology to help our clients and collaborators realise their vision. There is no doubt that Generative AI (GenAI) is cutting edge and part of all of our lives now and for the future. At Wash we use GenAI as part of a holistic approach to post production and VFX. We integrate it into our workflow and pipeline and offer our services in a number of ways.

GEN AI SERVICES

• GenAI clean up - Helping to get the best out of footage or scenes that incorporate GenAI. If you've got 80% of where you want a shot or sequence to be. We can get you to 100%
  
  
• GenAI Integration - Using GenAI tools to help in post production workflows along with traditional post production techniques. Be that VFX, Backgrounds or character creation. 
  
  
• GenAI Production - If you have a brief that you think needs to be created partially or fully in GenAI. We can help. We were early adopters in AI in post production and as such can offer a wide range of solutions.
  
  
• GenAI ideation - GenAI allows us to quickly test and iterate on visual concepts, storyboards, and design ideas. Instead of committing to one or two options, we can generate a wide spectrum of possibilities and creative choices.

GEN AI POLICY

GenAI is an incredible tool but we also actually understand the social, environmental and security impact it has. We have a GenAI Policy ensuring that our team are continually trained and supported. Our focus is on talented creatives working with GenAI rather than replacing them. We have developed our own physical in-house system in conjunction with cloud GenAI, so we can track and minimize power usage by utilising effective and exact prompts through focussed experience. Having the inhouse system also means strict control of security so peace of mind for our clients. Most importantly there is always one of our staff that has creative oversight and guides the GenAi to get the best possible outcome.